Social Listening Studies
At Nexus JO, our Social Listening Studies help organizations understand real, unfiltered consumer opinions by analyzing public conversations across digital platforms.We monitor and analyze discussions from social media channels, online forums, reviews, blogs, and news sources to uncover what people are genuinely saying about brands, products, services, and key topics — in real time.What we deliver:
  • Sentiment Analysis (positive, negative, neutral)
  • Key Topics & Emerging Trends
  • Conversation Volume & Momentum Tracking
  • Brand & Competitor Benchmarking
  • Influencer & Opinion Leader Identification
  • Crisis & Reputation Monitoring
  • Actionable Insights & Strategic Recommendations
Why Social Listening?Unlike traditional surveys, social listening captures spontaneous and authentic consumer voices without prompting or bias. It enables brands to:
  • Detect issues early and manage risks
  • Evaluate campaign performance
  • Improve products and customer experience
  • Strengthen brand positioning
  • Make data-driven marketing and communication decisions
Our approach:We combine advanced listening tools with expert qualitative analysis, ensuring insights are not just data points, but clear business implications tailored to your market and objectives.Social Listening Studies are ideal for brand tracking, market intelligence, campaign evaluation, and reputation management across MENA and international markets.