We are currently executing an Eye-Tracking research study for Philip Morris International
applying advanced biometric and behavioral measurement techniques to assess visual attention, fixation patterns, and engagement with tested stimuli.
The study is being conducted under controlled field conditions, integrating eye-tracking metrics with structured research frameworks to generate objective, non-stated insights that complement traditional quantitative and qualitative data.
At Nexus Jo we are managing the project end-to-end—covering recruitment, fieldwork supervision, quality control, and data readiness—ensuring methodological rigor and high data integrity throughout the study lifecycle.
This ongoing project reflects our capability to deliver complex, technology-enabled research solutions across the region.
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