In 2025, data-driven decision-making is no longer optional—it’s essential. Whether you're launching a new product, entering a new market, or trying to improve customer loyalty, having access to the right insights can make or break your strategy.At Nexus JO, we’ve helped businesses across Jordan, Lebanon, Palestine, and Egypt unlock real growth through effective research. In this article, we’re sharing the top 5 research methods every business should be using in 2025 to stay ahead in a fast-moving market.
With increasing digital engagement, online surveys are one of the fastest and most cost-effective ways to gather large-scale consumer feedback. In 2025, mobile-first design and AI-powered analysis tools make surveys even more efficient and insightful.✅ Best for:
Sometimes, numbers don’t tell the full story. That’s where qualitative interviews come in. IDIs allow businesses to understand the motivations, beliefs, and pain points behind customer behavior.✅ Best for:
Focus groups remain a powerful tool for testing messaging, branding, or product concepts in a moderated group setting. In 2025, hybrid models (in-person + online) are growing in popularity for added flexibility.✅ Best for:
Customer experience is everything. Mystery shopping helps companies see their service through the eyes of real customers. With video/audio tools and scoring systems, brands can now monitor real-time experiences and act fast.✅ Best for:
For testing new products, taste tests, or visuals in a controlled setting, CLTs deliver reliable, unbiased data. In 2025, CLTs continue to be essential for FMCG, food, beverage, and cosmetics brands.✅ Best for:
In today’s competitive market, smart research isn’t a luxury—it’s your advantage.At Nexus JO, we combine modern research techniques with deep regional expertise to help businesses make confident, informed decisions. Whether you need qualitative depth, quantitative speed, or both—we’ve got you covered.
Need help choosing the right research method for your business?
📩 Contact us at MR@nexusjo.com or visit www.nexus-jo.com to learn more.