SHISHA SENSORY TEST ( CLT )
The Client Objective
A leading international tobacco company commissioned Nexus JO to conduct a quantitative sensory test supporting the development and refinement of a high-demand shisha flavour for the Jordanian market. The study was designed to capture structured feedback from 600 eligible adult consumers and provide reliable evidence for product development and flavour-selection decisions. From preparation and team coordination to participant flow and on-site quality control, Nexus JO completed the full sample on schedule while maintaining consistency across every testing session.
The Three-Day Challenge
The primary challenge was completing the full sample of 600 adult consumers within only three days. The project required precise scheduling, rapid participant flow, close field-team coordination and continuous supervision. Speed could not come at the expense of consistency, as every participant needed to experience the products under the same controlled testing conditions
A Controlled Testing Protocol
Every product sample was precisely weighed and prepared according to the agreed protocol. Samples were identified using confidential codes, while each participant followed a predefined rotation to ensure that products were presented in a balanced order. Between samples, participants used neutralising biscuits and water to reset their palate and minimise sensory carryover before evaluating the next product.
