Nationwide CAPI Research | Jordan | 1,000 Consumers | 12 Days The Client Objective A Morocco-based research partner needed reliable, nationwide evidence on meat-purchasing and consumption habits in Jordan. The study aimed to understand how Jordanian consumers choose, purchase, and consume different meat categories, while examining the factors influencing their decisions, including price, product availability, household preferences, and changing consumption patterns. The Research Approach Nexus JO conducted 1,000 face-to-face CAPI interviews across Jordan, reaching consumers responsible for or involved in purchasing meat for their households. Our team managed the complete fieldwork operation, including: Interviewer recruitment and training Geographic sample distribution Respondent screening Quota monitoring CAPI data collection Daily fieldwork supervision Quality control and back checks Final data review and delivery Despite the nationwide coverage and large sample, Nexus JO completed the full fieldwork within 12 days. Nationwide Coverage The sample was distributed across Jordan to capture differences in purchasing and consumption behavior between geographic areas and consumer groups. The field team followed a structured area allocation plan, while supervisors monitored progress daily to prevent overrepresentation from easily accessible locations. GPS coordinates were captured during interviews to verify that fieldworkers completed each survey in the assigned area. The Main Research Challenge One of the most important findings during fieldwork was a noticeable consumer trend toward chicken consumption. This required close monitoring to ensure that the final sample captured the broader meat market rather than becoming disproportionately influenced by consumers who mainly purchased chicken. Our team continuously reviewed respondent profiles, consumption categories, geographic distribution, and quota achievement. This allowed us to identify emerging patterns early and protect the balance and relevance of the final dataset. Multi-Layered Quality Control To ensure that every completed interview met the required standards, Nexus JO implemented several quality-control measures: GPS verification of interview locations Daily review of interviewer productivity Back checks with selected respondents Validation of screening and quota requirements Review of interview duration and response patterns Silent audio recording, where permitted under the project’s consent and quality protocols Logical checks for missing, inconsistent, or unusual responses These controls helped verify respondent authenticity, interviewer compliance, and the accuracy of the collected data. Fast, Controlled Execution Completing 1,000 nationwide interviews in 12 days required detailed planning and daily coordination. Supervisors tracked progress by location and respondent profile, while the quality-control team reviewed incoming data throughout fieldwork. Any issue identified was addressed immediately rather than waiting until the end of data collection. This approach enabled Nexus JO to maintain both speed and quality across a complex national study.
Nexus JO successfully completed and delivered 1,000 validated CAPI interviews from across Jordan to the research partner in Morocco. The final dataset provided a dependable view of meat consumption in Jordan, including emerging category trends, regional differences, purchasing behavior, and the factors shaping household choices. Project at a Glance Market: Jordan Client Location: Morocco Sample Size: 1,000 consumers Methodology: Face-to-face CAPI interviews Coverage: Nationwide Fieldwork Duration: 12 days Research Focus: Meat purchasing and consumption behavior Quality Controls: Back checks, GPS verification, data validation, quota monitoring, and consent-based audio auditing Key Challenge: Capturing the wider meat market amid growing consumer preference for chicken Need Reliable Nationwide Data? Large-scale fieldwork requires more than a large interviewer team. It requires careful sample distribution, real-time monitoring, and quality controls that protect every completed interview. Nexus JO delivers nationwide CAPI studies across Jordan with experienced field teams, verified locations, structured back checks, and closely monitored data quality. Contact Nexus JO to discuss your next nationwide consumer survey or CAPI research project in Jordan.